EU4Algae’s Consumer Awareness & Acceptance Initiative: Take our Quiz! 

EU4Algae’s efforts to increase awareness and acceptance of algae among consumers started in 2023 with a series of activities: 

• An interview with the Belgian seaweed chef Donal Deschagt at the EU Open Door’s Day in May. 

• An interview series named ‘Algae 101’ with video interviews featuring Monique Ras, Scientific Adviser at EABA, Simon Johansson from Nordic Seafarm, Maria Barbosa, Professor at Wageningen University, and Jean-Paul Cadoret, Chief Scientific Officer at ALGAMA. 

But that’s not all. Part of these activities was EU4Algae’s pilot quiz launched at the EU Algae Awareness Summit in October 2023. With this quiz, EU4Algae aims to help increase the level of consumer’s algae-related knowledge and preferences for algae products, as well as promote awareness and acceptance of algae products. 

The results are in! 

Coming in both English and French versions, after collecting and analysing the initial data from this pilot test, the quiz had 81 valid responses – the age group of 25-34 emerged as the front-runner at 25%, closely followed by 18-24 with 22% and 35-44 with 20%. 

A revealing insight from the data: when asked about the frequency of purchasing algae-based products, 51% of respondents answered 'No'. Interestingly, the French version leaned more towards the 'No' answer, while the English version favoured the 'Yes’ answer. 

What’s in store for 2024 

EU4Algae’s Consumer Awareness & Acceptance initiative is in full motion. Stay tuned for what’s coming up in 2024, as the year will be filled with exciting articles, interesting interviews, and engaging videos, among others. 

Be part of the conversation – take our quiz! Accessible throughout the entire year, you can embark on your algae knowledge journey at any time. Further results will be shared later in the year, as the journey to algae enlightenment doesn't end here. 

Additional information  

Join the #EU4Algae conversation and keep an eye on the EU4Algae Forum to learn more about the development of the algae sector.     

To contact us, please use the following email: contacteu4algae [dot] eu (contact[at]eu4algae[dot]eu).