Blue Print

Blue Print is a project that has been initiated in 2021 as a pilot project in a specific territory in the region of Brittany (France), Auray Quiberon Terre Atlantique, with 24 municipalities. It aims to be adaptable, and is designed to be a management tool for environmental and social transition by using innovative methods such as collective intelligence, impact communication and nudge marketing.

It has the objective to involve all actors on a specific territory in taking actions to preserve the aquatic ecosystems, from watersheds to the Ocean, related to the water cycle as a whole. The ambition is to be an innovative tool for territories to preserve water quality and to restore the ocean from local engagement and mobilization.

Overall, it has three objectives: 1) Knowledge sharing - by filling the gaps on the water cycle and to enhance further actions 2) Raising awareness: by creating innovative tools to prevent further pollution in our waters and Ocean 3) Creating a new governance tool by involving the citizens in the decision-making and enhancing actions around water preservation.

The expected impacts involve better coordination between the different parties as well as impulsing new actions to better protect the water cycle as a whole. In addition to that, people living on a specific territory will have a better knowledge on the water cycle and the ongoing projects.