"Living Like a Wave"

Goal of the project: - Raise awareness on ocean pollution - Educate people on ocean's importance for the climate, Earth and human's life- Share habits applicable in every day's life to reduce our impact on the planet - Inspire people to make their lifestyles more sustainable- Start changing our society's culture and the way we think and live Target Audience:- Millennials and Gen Z- Travelling and sports enthusiastsActivities:1. Education on ocean's pollution and role on climate and human’s life in general2. Believing that your actions matter and that you can start making a difference in society and culture with your daily habits and inspiring people around you by example3. Why becoming a conscious consumer is so important and how to do it: Refuse, Reduce, Reuse, Recycle. “Making a vote" in every day's life by supporting companies that care about the ocean and environment. 4. Showing my lifestyle and daily habits trying to be the best athlete, person and inspiration to people I can be. Sharing my project of becoming a Circular Athlete. Collaborating with brands that want to move in this direction and create circular products.5. Showing Windsurfing action: the connection with the Ocean and the source of happiness it represents in my life. 6. Interviews of local heroes that have been taking care of land and seas for years. Their perspectives, their suggestions and their call to action. Starting date: 01/11/2021Ending date: 01/11/2022